Personal Brand: How to Become a Recognized Expert with Dorie Clark | #1

Learn how to build your Personal Brand and become a recognized expert. Interview with Dorie Clark.Would you like to build your personal brand and become a recognized expert in your niche?

Sound good, right? You may have a thought for a moment if you are good enough for that.

However, think also about what you have: your experience, your knowledge, and your personality and the world need to hear your voice. It is your choice trying to be like everyone or to stand out as who you are.

 

In this first episode of Marketing for Creatives show Dorie Clark will share how you can build an authority around the area of your expertise.

Content creation gets your name out there, shows people how you think, that you have good ideas ~ Dorie ClarkClick To Tweet

Dorie was named as a “branding expert” by Fortune, Inc. magazine, and the Associated Press. Known as a down-to-earth, insightful, and engaging speaker, Dorie shows people how to take control of their professional reputation, become recognized for the leaders they are, and make an impact.

In this episode, we will cover:

  • [00:21] About the episode and Dorie Clark
  • [01:49] Marina welcomes Dorie
  • [02:04] Dorie started as a journalist but had to reinvent herself, and it turned out to the consulting business. She also released her book Entrepreneurial You
  • [04:08] When it’s better to start building your personal brand
  • [05:46] Around what to build a personal brand and how to differentiate yourself from other people
  • [07:53] Sometimes a brand may choose you because of what you do and share about
  • [08:58] How to build your personal brand from the scratch
  • [10:28] How to grow it if you already picked your area of expertise
  • [11:24] The fast way to build your personal brand
  • [12:08] Start working with celebrity clients to grow your credibility
  • [13:03] What to do if you have the credibility, but still don’t reach many potential clients
  • [15:57] Building the personal brand takes time. How to prioritize what to focus on first
  • [18:01] If you have no ideas what to start with pick three things and focus on them
  • [18:45] Building your brand means sharing your expertise. What if you share your best tips for free and someone will steal your secrets?
  • [23:58] How to network with the right people
  • [26:17] How to create a lot of content
  • [28:39] There are many talented people who had publications, was involved in the big project, but they still have cheap clients. How to switch to the higher level of clients and income
  • [33:23] Three steps that will help you to become a recognized expert and establish your personal brand
  • [36:32] Where to find Dorie
  • [37:22] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show.

3 Steps to start building your personal brand:

  1. Understand who your buyer is
  2. Build your credibility and social proof. Look for the local industry magazines and ask if you can send them the article
  3. Create more content. You can start by interviewing people

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Learn how to build your Personal Brand and become a recognized expert. Interview with Dorie Clark.
Learn how to build your Personal Brand and become a recognized expert. Interview with Dorie Clark.
Learn how to build your Personal Brand and become a recognized expert. Interview with Dorie Clark.

Download podcast transcript [PDF] here:

Get free guides from Dorie Clark:

Resources from this interview:

Connect with Marina Barayeva:

How to become a recognized expert – Interview transcription

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Marina Barayeva is the founder of IntNetworkPlus.com. She is a blogger and a professional photographer. She writes about social media and personal branding for artists and creative entrepreneurs. For those who want to be visible with the work, brand and personality.