How to Work with Influencers to Market Your Business with Cloris Kylie | #11

How to work with influencers to market your business with Cloris Kylie

Look through the people you follow. For sure among them, there are some influencers or famous people who you look up to. Can you imagine that one of them will help you to promote your business? How cool would that be?

In this episode, Cloris Kylie shares how to work with influencers to market your business.

Cloris is an influencer marketing specialist who helps people attract the right clients and build a magnificent business that thrives in the long term.

Before you reach out to people ask yourself: In what ways can I deliver value to influencers? ~ Cloris KylieClick To Tweet

Cloris has been a featured guest on top-ranked podcasts, YouTube shows, radio and TV. Her articles have been published on personal development and business websites with millions of followers, such as TinyBuddha and Addicted2Success.

And today her mission is to share how you can work with influencers to build a successful business with growing revenue and impact.

In this episode, we will cover:

  • [00:22] About the episode and Cloris Kylie
  • [02:24] Cloris explains her journey from academic advisor to influencer marketing specialist
  • [05:24] How to find out who is an influencer
  • [05:02] Why you need to find someone who is a good match
  • [08:21] How and where to find good matching influencers
  • [10:52] How to build the relationship with influencers and what to say to them
  • [12:07] Cloris shares what was her ‘aha’ moment
  • [13:43] What points to highlight when in contact with an influencer
  • [14:43] A tip on how to get your foot in the door with a relationship you want to start
  • [16:41] What you can offer the influencer from your perspective
  • [20:42] An example of finding out what your value is and seeing how it grows your opportunities
  • [21:51] How long does it take to reach out to influencers?
  • [23:14] How to know when it’s time to make deeper contact with an influencer
  • [24:17] Goals we can set when we reach out to influencers
  • [26:22] How to keep track of all your connections
  • [28:13] Cloris shares stories of connecting with influencers
  • [30:55] The three steps you can put into your strategy to start working with influencers
  • [33:27] Where to find Cloris online, her website and social media platforms
  • [34:29] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show

3 Steps on how to work with influencers to market your business:

  • Step 1: Narrow down your profile of your ideal client or avatar so you know exactly who you want to connect with
  • Step 2: Look for the ways you can bring value to the influencers
  • Step 3: Find one person you want to connect with and focus on him/her, start bringing value to the person

Pin the quotes on your Pinterest:

How to work with influencers to market your business. Business quote
How to work with influencers to market your business. Business quote
How to work with influencers to market your business. Business quote

Download podcast transcript [PDF] here:

Get the free guides from Cloris Kylie:

Resources from this interview:

Connect with Marina Barayeva:

How to Work with Influencers to Market Your Business – Interview Transcription

How to work with influencers to market your business: what to start with, how to reach the influencers and how to collaborate with them. Influencer marketing with Cloris Kylie.

#smallbusiness #influencermarketing

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Marina Barayeva is the founder of IntNetworkPlus.com. She is a blogger and a professional photographer. She writes about social media and personal branding for artists and creative entrepreneurs. For those who want to be visible with the work, brand and personality.
  • Cloris Kylie

    A pleasure to have been on your show, Marina! Connecting with influencers is easier than most entrepreneurs think. When matters is to get started, and you can get started today!

    • Thank you for your insights, @ckylie:disqus! I think sometimes you just need to be brave to reach people and bring more value to them then you’ll be surprised that they are open to collaborate.