How to Repurpose Content to Reach More People with Ana Hoffman | #9

The simple step you can do in your content marketing strategy is to repurpose content that you already created

Constantly creating a quality content takes a lot of time. But when you create the content for one platform such as a blog or social media you can multiply it by repurposing it on other platforms. That way you get valuable new updates without actually creating new stuff.

In this episode, Ana Hoffman shares how to repurpose content and reach more people.

Ana is the founder of TrafficGenerationCafe.com. She specializes in free traffic generation strategies, like SEO, social media, blogging and other internet marketing methods.

Take the best content that you already have and start turning it into presentations ~ Ana HoffmanClick To Tweet

Working on increasing traffic to her Traffic Generation Café site, Ana brought it from non-existence to the top 18,000 global sites according to Alexia.com in 4 months.

And today Ana will share with us how to repurpose content that you already have to reach more people and increase traffic to your blog.

In this episode, we will cover:

  • [00:22] About the episode and Ana Hoffman
  • [01:50] Ana explains her story of being a stay-at-home and work-from-home mom
  • [02:30] The importance of generating traffic channels
  • [04:04] Three key points that gave Ana more traffic
  • [04:28] Keep your personality, which is one of your main assets
  • [05:07] The importance of simplification
  • [05:56] Focus on one platform at a time
  • [08:21] What is content repurposing?
  • [11:31] The main problem with traffic generation and content creation
  • [13:50] Ana gives a specific example of how to repurpose content in order to create traffic
  • [15:26] A presentation doesn’t need to be boring; make it how you want
  • [19:41] How to define if a platform is worth your time
  • [21:39] How to determine where you competitor’s traffic is coming from
  • [24:24] How to easily turn presentations into videos
  • [27:10] What the payoff is from putting in the effort of repurposing your content
  • [30:01] The simplest way to save time when repurposing content
  • [31:39] The three-step process of content repurposing
  • [34:00] What step you can begin with today
  • [36:21] Where you can find Ana Hoffman
  • [37:15] The link to the step-by-step content repurposing course Ana is creating
  • [39:05] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show

3 Steps on how to repurpose content to reach more people:

  • Step 1: Create a Word document with the content you want to repurpose
  • Step 2: Import it into PowerPoint
  • Step 3: Publish it on SlideShare, then convert to images and share or other social media

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The simple step you can do in your content marketing strategy is to repurpose content that you already created
The simple step you can do in your content marketing strategy is to repurpose content that you already created
The simple step you can do in your content marketing strategy is to repurpose content that you already created

Download podcast transcript [PDF] here:

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Connect with Marina Barayeva:

How to Repurpose Content to Reach More People – Interview Transcription

The simple step you can do in your content marketing strategy is to repurpose content that you already created

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Marina Barayeva is the founder of IntNetworkPlus.com. She is a blogger and a professional photographer. She writes about social media and personal branding for artists and creative entrepreneurs. For those who want to be visible with the work, brand and personality.