How to Create a Marketing Strategy for Small Business with Doug Morneau | #2

Do you have a marketing strategy or do a little bit of everything without big results? Learn how to create a marketing strategy for your business with Doug MorneauDo you have a marketing strategy or do a little bit of everything without big results?

With a lot of options, that you have to market your business it’s easy to get lost in what actually you should do. You’ve heard that you need to create your “ideal client” and go from there, but what it looks like?

In this episode, we’ll go through the real example of nailing down the avatar of your ideal client and will go forward with developing the marketing strategy, which you can apply to your situation.

'People buy from people they know and the only way they’re going to know you is if you’re there' ~ Doug Morneau Click To Tweet

Doug Morneau shares how to create a marketing strategy for your business.

Doug is a serial entrepreneur and a host of the Real Marketing Real Fast podcast. He has the ability to quickly understand concepts, adapt to new technologies and new media, which makes him a valuable contributor to any sales and marketing problem-solving conversation, or marketing strategy session.

In this episode, we will cover:

  • [00:21] About today’s topic
  • [01:46] Marina welcomes Doug Morneau
  • [02:21] Doug have been in business for over 30 years
  • [03:53] How to create a marketing strategy and pick the direction of how to market your service or product
  • [05:13] Do you really should you low your prices for having the clients?
  • [06:31] How to create an avatar of the ideal client
  • [07:38] The avatar example for a photographer when the audience is professionals or business owners
  • [10:01] Create an offer for your target audience
  • [12:24] How to find an opportunity to present in front of your target audience
  • [14:04] Pick a special day for marketing your business
  • [15:26] What else to include in your marketing strategy
  • [17:21] The story of the artist who collaborated with the hotel in Thailand to organize an art show
  • [18:37] How to connect to people and start collaborating with them
  • [20:24] Doug shares an example how he reaches out to people
  • [22:17] The process of creating the marketing strategy
  • [22:39] Reach people by sending direct messages to people on Instagram
  • [24:10] Draft a marketing plan
  • [24:46] Connect with people who serve your target audience and ask to send your offer to their audience
  • [26:08] For how long and how often you should test new marketing strategies
  • [27:37] How to use free services to convert person into a paid sale
  • [29:20] 3 steps that you can do today to create your marketing strategy
  • [31:06] Connect with Doug

3 Marketing tactics that you can do right now:

  1. The quickest way is to meet people face to face
  2. If you are already in business, look at your existing clients, call them and ask them for a referral
  3. If you feel uncomfortable to call, send them an email

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Do you have a marketing strategy or do a little bit of everything without big results? Learn how to create a marketing strategy for your business with Doug Morneau
Do you have a marketing strategy or do a little bit of everything without big results? Learn how to create a marketing strategy for your business with Doug Morneau
Do you have a marketing strategy or do a little bit of everything without big results? Learn how to create a marketing strategy for your business with Doug Morneau

Download podcast transcript [PDF] here:

Resources from this interview:

Connect with Marina Barayeva:

How to Create a Marketing Strategy for Small Business – Interview transcription

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Marina Barayeva is the founder of IntNetworkPlus.com. She is a blogger and a professional photographer. She writes about social media and personal branding for artists and creative entrepreneurs. For those who want to be visible with the work, brand and personality.