A Great Customer Experience: How to Make Your Business Memorable with Tim Reid | #3

When clients are happy, they come to buy again or recommend you to others. Check this episode with the marketing expert Tim Reid about how you can create a great customer experience and make your small business memorable.When clients are happy, they come to buy again or recommend you to others. And that’s your task to create such a great experience for them that they will remember you, your business and will become the evangelists of your service or product.

In this episode, Tim Reid shares how you can create a great customer experience.

Tim is an Australia’s leading Marketing speaker that moves the audience into immediate action.

Ring your top three customers and ask them what could you do better ~ Tim ReidClick To Tweet

He knows marketing inside and out and makes it his business to stay up to date with the latest marketing trends from around the world.

Tim is an author of the Boomerang effect book, which covers why being helpful in your marketing returns more customers and makes you more money. And he also hosts Australia’s #1 marketing show “Small Business Big Marketing.”

In this episode, we will cover:

  • [00:22] About the episode and Tim Reid
  • [04:06] Tim explains his lifelong love of marketing, how he previously worked in advertising but wanted to specialize in marketing more and help smaller businesses
  • [04:49] How can creative people become better at business?
  • [05:57] Look to businesses that you like and see what you can learn from them
  • [06:00] What makes the customer experience the best?
  • [08:12] Be sympathetic towards the customer and understand how your client feels about buying from you
  • [09:02] In which areas of the business structure can we improve our customer experience?
  • [09:37] Tim shows the ‘Moments of Truth’ customer experience exercise
  • [10:53] Make sure that every Moment of Truth is a good experience so that the customer comes back
  • [11:55] Tim gives an example that by using simple steps, the overall outcome leads to an extremely satisfying customer experience
  • [12:53] How to measure your customer experience
  • [14:24] Where is the border between helping for free and serving for money?
  • [14:41] Reflect on how it feels to give and be given things, and how that connects with those things coming back round in the future
  • [15:52] The first step to be helpful to your clients is to find out every question and problem they have
  • [16:55] How does being helpful make more money?
  • [17:32] How do you find the balance between serving and over giving?
  • [19:18] What mistakes do people make when working with clients?
  • [20:52] Two things you can put and do in your strategy to create a great customer experience
  • [21:44] What small third step you can do right now
  • [23:13] Where to find Tim
  • [23:36] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show.

3 Steps towards creating a great customer experience:

  • Step 1: Map out every time a customer comes into contact with you and how you can make that a great experience
  • Step 2: Identify and create a list as of now of every question you’ve ever been asked in your business and go about answering each of those questions either in a blog post or your other media channels
  • Step 3: Smile, make little steps and take some time for yourself to enjoy each milestone you achieve in your business

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When clients are happy, they come to buy again or recommend you to others. Check this episode with the marketing expert Tim Reid about how you can create a great customer experience and make your small business memorable.
When clients are happy, they come to buy again or recommend you to others. Check this episode with the marketing expert Tim Reid about how you can create a great customer experience and make your small business memorable.
When clients are happy, they come to buy again or recommend you to others. Check this episode with the marketing expert Tim Reid about how you can create a great customer experience and make your small business memorable.

Download podcast transcript [PDF] here:

Resources from this interview:

Connect with Marina Barayeva:

A Great Customer Experience: How to Make Your Business Memorable – Interview transcription

When clients are happy, they come to buy again or recommend you to others. Check this episode with the marketing expert Tim Reid about how you can create a great customer experience and make your small business memorable.

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Marina Barayeva is the founder of IntNetworkPlus.com. She is a blogger and a professional photographer. She writes about social media and personal branding for artists and creative entrepreneurs. For those who want to be visible with the work, brand and personality.